Quintrex Boat Bundles making it easier for new entrants

Comments Comments
Boating is on the rise in Australia.

AS the country sees an all-time spike in spending locally and the investment in local leisure products, the marine industry has seen record highs with unseen numbers of new entrants fleeting to the boating lifestyle.

Boating Industry Australia (BIA) records that in the last 12 months, the number of Australian boat license holders has climbed by more than 60,000 people, bringing statistics to a total of more than 2.5 million boaties.

The boating capital of Australia, Queensland, has seen the most drastic incline statistically – during both the 2019 and 2020 financial year, Boating Industry Australia (BIA) recorded a consistent increase of boat license holders by 3 per cent respectively year on year. Today Queensland can lay claim to the largest number of boat license holders, with 956,000 people certified.

The rest of the country however has also been privy to the boating boom, with Western Australia seeing an increase of 31,000 captains to the market from 2018 to 2021, Victoria 24,000, South Australia 14,000, New South Wales 13,000, and Tasmania 4,000.

Of the newly qualified Queensland skippers during the 2019 and 2020 financial year combined, 24 per cent (11,801) were female, a statistic that continues to be on the rise with the number of women license holders increasing by eight percent from 2018, as opposed to a five percent increase for men.

BIA Director and Queensland Chair. Andrew Fielding, said boating had proven itself a standout choice of leisure through the pandemic, “Having a boat is a bit like having your own island. You choose where you go and when, and who goes with you, while enjoying the boating lifestyle on some of the best waterways in the world.”

Quintrex, Australia’s leading aluminium boat manufacturer, recently released a carefully structured Boat Bundle initiative, designed to simplify boat buying and allow for more a simplistic decision-making process for consumers when building their perfect vessel.

Identifying consideration as one of the biggest hurdles in the customer experience funnel, with many potential buyers dropping out due to confusion or lack of understanding when selecting what boat and option configuration would best suit their lifestyle, Quintrex says it sought out to achieve an easier to navigate experience for green boaters looking to buy their first boat.

“Following thorough market research derived from both Quintrex customer survey data and our network of Australia’s best dealers, we were able to pinpoint an opportunity in the market to simplify boat buying, which resulted in the creation of a customer centric approach whereby offering five clean-cut boat packages that are built to serve a customer’s lifestyle and budget needs,” Madeline Bishop, Quintrex Marketing & Communications Manager said.

Boasting a line-up of nearly 100 boats and a portfolio of more than 50 dealers scattered throughout the country, Quintrex proudly advertises its success in offering a vessel suited to every boating lifestyle together with accessibility right across Australia.

The Boat Bundles make their debut on five of Quintrex’s most popular model ranges, alongside a plethora of design upgrades in conjunction with the 2021 model release, to continue enhancing the overall customer experience – on and off the water.

From the most affordable option that only features the essentials for clean-cut boating with the Cruiseabout, Fishabout, Hornet, Top Ender and Ocean Spirit, to the Pro version for a more lavish experience with premium fittings and fishiness, Quintrex makes fitting into anyone’s budget easy.

Quintrex is a proudly Australian built brand and owned by BRP; a global leader in the world of powersports.

To find out more about the Quintrex range and Boat Bundles visit www.quintrex.com.au or contact your local dealer today.

comments powered by Disqus