Alvey Reels to stay open

Comments Comments
Alvey Reels last week announced it would continue to manufacture reels in Australia.

ICONIC Queensland reel manufacturer, Alvey Reels, has been saved from closure, less than a year after it announced it would be forced to close doors due to poor sales.

Back in July 2017, according to an article on the ABC website, the company wrote on Facebook it would be shutting down at the end of October due to poor sales.

That post went viral and sparked an influx of orders from loyal customers, allowing the fishing business to stay open a little while longer to meet demand.

The orders kept coming, and Alvey delayed its closure for a second time just months later.

Last Friday, owner Bruce Alvey announced the business would be staying open for good after teaming up with Con Athans, a local semi-retired branding and sales expert (see also the Alvey Reels Facebook page).

Speaking on ABC Radio Brisbane, Mr Alvey said customers just wouldn't let them close.

"It's a great relief to our staff. There's still hard work to go, it's not just easy," Mr Alvey said.

"The company's been profitable since we've had all the sales, but we have to keep that going now, that's going to be the trick."

Mr Alvey said as of July 1, Alvey Reels will be backed by a new company, with Mr Alvey and his brother, along with Mr Athans, as co-owners.

You can read the full article HERE.

comments powered by Disqus