Yamaha launches Sustainable Waterways Program and partnership with Seabin
YAMAHA Motor Australia is excited to announce the launch of Yamaha Rightwaters, an initiative that builds on Yamaha’s commitment to environmental sustainability and conservation of our waterways and oceans.
Originally developed by Yamaha in the USA, the Yamaha Rightwaters initiative champions environmental stewardship and supports marine habitat protection, management and restoration through education, scientific research, and partnerships to ensure a healthy marine ecosystem for generations to come.
Seabin is an Australian founded clean tech start-up that has developed an innovative Ocean Health Data Platform, which involves the removal and data cataloguing of plastics and other marine debris from waterways. The critical data sets collated from the Seabin unit collections are being recognised by global authorities such as United Nations Environment Programme (UNEP), to facilitate, support and implement positive policy making and behavioural change.
Seabin have set a goal of being operational in 100 cities by 2050 and launched their first City Pilot in Sydney last year, collecting more than 16 tonnes of marine debris from Sydney’s waterways and filtering over 3 billion litres of water. The support of Yamaha will contribute to doubling this impact, through the addition of an additional route within Seabin’s Sydney Smart City program.
Pete Ceglinski, CEO and Co-Founder of Seabin Project said, “We are thrilled to have Yamaha Motor Australia onboard as a major Australian partner for Seabin’s #100 Cities program which addresses both clean-up in the water and behavioural change on land. In short, we are turning off the tap and cleaning up the mess at the same time.”
“Yamaha’s support will allow us to add an additional 16 Seabins in strategic locations within Sydney Harbour, doubling our collection capabilities, optimising our digital data platform and increasing our educational and community engagement initiatives.”
For more information on Seabin: www.yamaha-motor.com.au/about/yamaha-rightwaters/yamaha-partners-with-seabin