Boating, fishing still booming in US
The US National Marine Manufacturers Association (NMMA) says sales through March 2021 were up 30 per cent compared to the previous year’s record average.
The NMMA has also reported that sales of freshwater fishing boats accounted for 45 per cent of new powerboats sold in 2020, an increase of 13 per cent to 144,700 units. Meanwhile, data from the NMMA shows that 415,000 first-time boat buyers entered the market in 2020, with purchasers becoming younger and more likely to be women.
In addition, the industry’s recruitment resource, Discover Boating, saw a 56 per cent increase in traffic year-on-year through May, with 90 per cent growth among 18-24-year-olds in the same month.
“As the country returns to normal, people are reassessing how they spend their quality time, and many are continuing to choose boating as the preferred choice of recreation,” said Frank Hugelmeyer, NMMA President.
“All signs point to boating demand and boat sales remaining strong as more people discover the mental health benefits, joys and freedoms of being outside and on the water. Boating has seen an increase in more diverse first-time boat buyers who are helping drive sales of versatile, smaller boats that provide a variety of boating experiences, from fishing to watersports.”
According to the US Bureau of Economic Analysis, boating and fishing are the largest outdoor recreation activities in the US.
Source: Angling International